Get 200 Marketing Ideas for Your Website PDF

By Henriette Martel-Lawson

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Name, job title, organisation. Anonymous is not a credible name. Make sure you obtain the customers permission to broadcast their testimonials. A satisfied customer may be happy to give you a testimonial for a flyer, but not for your website. If you have distributors, provide them with testimonials to promote your products as well as helping them with their own business. Example: HerbaCall offers resources to independent Herbalife distributors. Paying subscribers are given access to hundreds of Herbalife testimonials.

Directory A directory is merely an alphabetical list of outbound links. g. a list of association members. com Editorial & Tools 58 œ Membership privilege: visitors can browse the list but only members are entitled to be included. œ Reciprocal link opportunity: exchange relevant links with other webmasters to improve search engine ranking. œ Business exposure opportunity: allow related businesses to list their URLs for greater exposure. A directory can strengthen bonds with your business partners and optimise your own search engine ranking but may be of limited interest to visitors unless you have selected the links with care.

46. Elsewhere Collect national and international news relating to your business to give the website wider appeal. Link to press releases, research findings and global information to network and strengthen ties with similar worldwide businesses. Supply visitors with fresh and interesting information, and exchange links for greater exposure. com Editorial & Tools 56 Example: Science Blog has an ‘Elsewhere’ webpage that links to news articles all around the world. It adds interest and establishes links to a global community.

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